The phrase, seemingly a phonetic misspelling of “sit on it, film,” seems to be web slang used dismissively to recommend {that a} movie undertaking or thought is poorly conceived and must be deserted. It evokes the picture of shelving one thing indefinitely. An instance of its utilization may be in response to a proposed movie adaptation of a poorly obtained e-book, the place somebody would possibly remark on-line, “Simply shelve this undertaking.” The sort of commentary typically arises in on-line movie communities and social media discussions surrounding upcoming or hypothetical films.
This expression displays the dynamic and sometimes vital nature of on-line movie discourse. It supplies a concise, albeit blunt, strategy to categorical disapproval and skepticism in the direction of a specific undertaking. The prevalence of such slang highlights the numerous position on-line communities play in shaping public notion and producing buzz, optimistic or adverse, round movies. Whereas casual and generally harsh, these expressions contribute to a vibrant, ongoing dialog about cinema.
